*Note sarcasm in title of this post.
A 15 year-old student completing an internship with Morgan Stanley has written a report on how teenagers use media and technology.
Likely, not much in there will surprise you if you've talked to anyone under the age of 18 in the past 2 years.
But after reading about this and how executives are eating this up, I'm willing to bet that a few peons had told them at some point that "teens don't pay attention to billboards or read newspapers" ... but their comments were dismissed at the time.
I guess when it comes as a formal report from Morgan Stanley -- versus as comments from your subordinates -- it's more believable ...
Tuesday, July 14, 2009
Startling Revelations About How Teens Use Media
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2 comments:
We've been doing entrance-surveys with all our incoming freshman during orientation --
Billboards and targeted mailings were highly-rated by those students. Facebook and myspace were about neck and neck (that was a bit of a surprise to me -- I expected facebook to have a substantial lead)
Interesting content, but I don't think that this report reflects the ideas of ALL teens.
You have to consider demographics- teens in a small town in the midwest don't have the same access to pirated DVDs- or the idea of adult prices at a movie theater are different in Britain vs. the US.
The comments about newspapers, Twitter and video game consoles I do think hold true, but I would never eliminate marketing just based on this report.
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