I've had my eye on University of Maryland for a few years because of their creative, slick marketing/pr ideas. There was the 150th celebration, wherein large turtle statues were decorated and spread across the state. And their TV commercial, which featured a roaring turtle for their motto "Fear the Turtle."
And now, they're at it again with a project called "Fear the Turtle '09" which involves tiny plastic turtles hidden all over campus for students to find.
The accompanying Web site features a tiled map of campus, with pieces that flip over when a found turtle's code is entered. Students can win prizes for finding the turtles, such as gift cards, and there's a special "grand daddy" prize yet to be revealed.
As of writing, 344 turtles have been found, with 226 left to go.
Um, come on, students. Find those turtles! It's not like you have class or anything to attend ...
Tuesday, October 6, 2009
(Don't) fear the (little plastic) turtle
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1 comments:
Thanks so much for sharing this awesome idea D.W.!
I've recently been appointed as the coordinator of our college's mascot and/or any mascot related initiatives. This campaign is great fodder for thinking up interactive and creative ideas for students to see how cool having a mascot can be!
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